My Frankenstein Diary 10 – How Do I Promote My Book?

Frankenstein‘s Revenge cover for Kindle.


Okay, so you’ve written a book but that’s not the end – it is actually the beginning of a new part of the book’s journey.  How the heck do you promote your little baby?  I have just published “Frankenstein’s Revenge – a play full of shifty manoeuvres and time travel.”  It is a ghoulish comedy written to promote awareness of Mary Shelley and Frankenstein.  It is also written to encourage children to write, act, make sets and film.  If I had approached literary agents or publishers to represent or publish this manuscript, I would have received a distinct “no” simply because it is a play.  In fact, I think quite a few literary agents and publishers have “no plays” written in their information.  This has not stopped me because with all my projects, I look at the long term payback.  I think over the years Frankenstein’s Revenge will have slow but steady sales.  I also feel that it is the Loony Literature product which offers brand awareness the most.  We have The Laboratory and all the costumes so with “Frankenstein’s Revenge” we can really demonstrate what Loony Literature really stands for.

So how can we promote our books?  For a long time, I worked in sales, public relations and promotions.  My experiences took me from the pubs in Toxteth, Liverpool just after the riots to the yacht racing at Cowes Week.  Sometimes I would be with Royalty or sporting heroes, other times I have been in public houses in notorious areas like Moss Side in Manchester where many feared to go.  It was a deep and intense tapestry of life.  What did it teach me?

On reflection, the main thing it taught me is that you have to care.  At this point, you might be thinking, “What the heck is she talking about?  Of course, I care about my book.”  I’m not talking about your book; I’m talking about your readers, your customers.  If we think of them simply as buyers, eventually they will, quite rightly, see right through us.  When I think back over the years at different projects I have worked on, the most successful ones have always been when my customer’s best interests have been at heart.  In pubs and nightclubs, giving the customers the best night out possible has meant the product has walked out the door.  We hardly needed to promote it, the entertaining experience we offered did that on its own.  When promoting cosmetics and skin care, simply sincerely caring that the customer gains bags of confidence from using the products, means great sales.  I could harp on forever – don’t worry, I won’t.  So now, taking my point into consideration – how do I promote my play?

Initially, I had intended to write a teaching guide to go with it.  It was going to be something which would be used by teachers, home educators and parents/guardians.  However, after receiving letters and messages from teenagers and children who have been inspired by the Loony Literature website, I have decided not to write the guide for sale.  Parts of the play will be acted out by us and put on the website with ideas for writing, acting, making sets and filming.  I am putting it directly into the hands of the young people.  Why?  It all comes back to that caring – every time a child gets the nerve to act, write or do something creative because of Loony Literature, I think my chest is going to burst, it makes me feel so happy and proud.  I cannot think of a better way of promoting Loony Literature or Frankenstein’s Revenge.

Drawing of actor T.P. Cooke as Frankenstein's ...

Drawing of actor T.P. Cooke as Frankenstein’s monster in an 1823 theatrical production (Photo credit: Wikipedia)

So that’s me sorted out for the time being but what about you? Who is your book aimed at?  It is essential that you distinguish who your target is and then focus directly on them.  If you have written a cookery book called “Pork Recipes For Greedy Pigs”, you have to target your audience.  There are millions of vegetarians out there and folks who won’t touch pork for religious reasons.   You have to find the people who love cooking and pork and then truly want to show them new ways to cook pork.  Everybody wants to improve their lives – that is for definite.  You simply have to want to improve the lives of your intended audience.  Once you start thinking along those lines with your book, more ideas will emerge on how to promote it.  It is all to do with setting your mind on the right track.

At Loony Literature we will be working on getting our marketing ready for view this summer.  Read about the ups and downs in My Frankenstein Diary.  Good luck with your marketing ideas – do let me know how you go on.




Filed under Creative Writing, Education, For Teens, Frankenstein, Frankenstein's Revenge, Inspiration and Us

12 responses to “My Frankenstein Diary 10 – How Do I Promote My Book?

  1. I love the cover for your play! Any second now actor Marty Feldman’s going to jump out and say “BOO”. My mind’s a complete blank when it comes to marketing – someone’s hacked into my TWITTER account again today, so seem to be resetting my password every five minutes instead of teaching children how to bite people’s neck with just the right amount of force to make the blood spurt out all over the pla -…damn, now I’ve given away my best promotional gimmick, yet!

    • I’m glad you like it. I love Marty Feldman as Igor – so does Will. Those hackers could do with a bite on the neck – trouble is the pesky swines are better at hiding than a bluebottle which has been terrorising me for days.

      • Twitter keeps telling me it’s from an outside of Twitter source, so that could be via Facebook or even yahoo, but I doubt it.

        You’re absolutely right about putting the customer first in the marketing strategy. It irritates me beyyond belief, when some authors post the same blog on Twitter over and over and over again, simply adding “buy me” to promote their book. What ever happened to wooing and seduction?

      • I know what you mean. I really try to do some but so it’s not in people’s faces. I think it would be great if in the future, when we have a few more titles under our belts – if we could do a kind of literary salon for kids like a tiny convention somewhere with a few other selected writers. Don’t come up with any excuses for saying no, as you’ve got a year or so to run away from me yet.

      • Well, I’ve sold no books on Kindle at all, so anything will be better than that! Besides, kids are fun.

      • I think we could do something really fun, film it and put it on our sites. Who knows we might even be able to do a tour of it. I have been thinking of it for a while but didn’t mention it to you but in case you weren’t keen. I then decided that if I mention it well in advance, the idea can grow on you. I think you would really enjoy it and it would be so good for business as well.

  2. Such brilliant advice which makes so much sense, yet salespeople around the world fail to understand this!
    I love the fact that you care so much Michelle, you really truly have a big heart. You have created something special here, and I can’t believe that commercial publishers are too pig-headed to recognize how lucrative and valuable something like this could be.
    I hope you all the best in promoting this, and I cannot wait for the videos! Yay!!! 🙂

    • Thank you honeypots – I think this is your new nickname, don’t you? Yes, plays are like short stories in book form – they very rarely get published but I already knew that and so didn’t even bother querying it. Sometimes we simply have to follow our hearts. There will be a video up in about an hour on my site. I’m talking about a creative exercise using Will Blyton and The Stinking Shadow – you can have a really good giggle – I think I sound like a pompous git but Will assures me that I don’t. The problem is that he is biased – the problem is also that when you become middle aged, because you still feel 21, it is a shock everytime you see yourself – no matter how often that is. Hugs M.

  3. What a brilliant and heart warming attitude. You’re so right and I feel exactly like you’re saying that there’s only ever one good reason to do something; out of love! Very best wishes. x

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