Okay, so you’ve written a book but that’s not the end – it is actually the beginning of a new part of the book’s journey. How the heck do you promote your little baby? I have just published “Frankenstein’s Revenge – a play full of shifty manoeuvres and time travel.” It is a ghoulish comedy written to promote awareness of Mary Shelley and Frankenstein. It is also written to encourage children to write, act, make sets and film. If I had approached literary agents or publishers to represent or publish this manuscript, I would have received a distinct “no” simply because it is a play. In fact, I think quite a few literary agents and publishers have “no plays” written in their information. This has not stopped me because with all my projects, I look at the long term payback. I think over the years Frankenstein’s Revenge will have slow but steady sales. I also feel that it is the Loony Literature product which offers brand awareness the most. We have The Laboratory and all the costumes so with “Frankenstein’s Revenge” we can really demonstrate what Loony Literature really stands for.
So how can we promote our books? For a long time, I worked in sales, public relations and promotions. My experiences took me from the pubs in Toxteth, Liverpool just after the riots to the yacht racing at Cowes Week. Sometimes I would be with Royalty or sporting heroes, other times I have been in public houses in notorious areas like Moss Side in Manchester where many feared to go. It was a deep and intense tapestry of life. What did it teach me?
On reflection, the main thing it taught me is that you have to care. At this point, you might be thinking, “What the heck is she talking about? Of course, I care about my book.” I’m not talking about your book; I’m talking about your readers, your customers. If we think of them simply as buyers, eventually they will, quite rightly, see right through us. When I think back over the years at different projects I have worked on, the most successful ones have always been when my customer’s best interests have been at heart. In pubs and nightclubs, giving the customers the best night out possible has meant the product has walked out the door. We hardly needed to promote it, the entertaining experience we offered did that on its own. When promoting cosmetics and skin care, simply sincerely caring that the customer gains bags of confidence from using the products, means great sales. I could harp on forever – don’t worry, I won’t. So now, taking my point into consideration – how do I promote my play?
Initially, I had intended to write a teaching guide to go with it. It was going to be something which would be used by teachers, home educators and parents/guardians. However, after receiving letters and messages from teenagers and children who have been inspired by the Loony Literature website, I have decided not to write the guide for sale. Parts of the play will be acted out by us and put on the website with ideas for writing, acting, making sets and filming. I am putting it directly into the hands of the young people. Why? It all comes back to that caring – every time a child gets the nerve to act, write or do something creative because of Loony Literature, I think my chest is going to burst, it makes me feel so happy and proud. I cannot think of a better way of promoting Loony Literature or Frankenstein’s Revenge.
So that’s me sorted out for the time being but what about you? Who is your book aimed at? It is essential that you distinguish who your target is and then focus directly on them. If you have written a cookery book called “Pork Recipes For Greedy Pigs”, you have to target your audience. There are millions of vegetarians out there and folks who won’t touch pork for religious reasons. You have to find the people who love cooking and pork and then truly want to show them new ways to cook pork. Everybody wants to improve their lives – that is for definite. You simply have to want to improve the lives of your intended audience. Once you start thinking along those lines with your book, more ideas will emerge on how to promote it. It is all to do with setting your mind on the right track.
At Loony Literature we will be working on getting our marketing ready for view this summer. Read about the ups and downs in My Frankenstein Diary. Good luck with your marketing ideas – do let me know how you go on.
- My Frankenstein Dairy (9) – Can an author inspire us? (loonyliterature.com)
- Frankenstein Alive, Alive! #1 (readaboutcomics.com)
- Bridging the Bride of Frankenstein (mrmovietimes.com)